Find. Win. Keep. These three words keep Rollick running.
Rollick, a customer engagement technology provider for recreation and industrial equipment OEMs and dealers, recently announced new features and integrations to “push the boundaries of what’s possible in digital retailing” after hitting massive milestones last year.
In 2024, they reported 311.2 million web pages viewed by customers, 91.5 million unique web visitors and one million leads captured. These numbers indicate high engagement and real insights, effectively driving sales for their 135+ OEM partners and 3,501 dealers, as a digital marketing solutions provider and TechNexus Venture Collaborative portfolio company.
Jason Nierman, co-founder and chief revenue officer, attributes the company’s hard-earned success to the unique ecosystem it’s cultivated. Rollick’s product suite is fourfold: GoRollick, RollickEngage, Aimbase Marketing and Aimbase CX.
GoRollick is its outdoor recreational vehicle buying marketplace that makes buying easy and allows for lead acquisition and inventory distribution. RollickEngage allows dealers and manufacturers to get insights on where a customer is at in the buying process. Aimbase Marketing, better known to dealers as RollickNurture, is a lead management and nurturing service similar to HubSpot, and Aimbase CX allows for customer experience measurement.
From pre-purchase to re-purchase, Rollick is prepared for it all. Not only do their products help OEMs and dealers find customers, they provide unique data and insights to ultimately win those customers and keep them for the future.
“We really do serve all three audiences,” Nierman said. “Because of that, it's kind of cool because we can influence it all. We can influence the experience for the manufacturer, the dealer and the consumer. Not everybody can say they do that, so that's a unique aspect of Rollick.”
OEMs and dealers can utilize Rollick’s expertise in the market as well. Last year, the team conducted a study, involving almost 27,000 participants, on how to navigate the outdoor recreation consumer landscape, titled “The Future of Buying,” for their partners to readily access.
“Every stage of the process, we’re doing the best we can to help the lead get through and ultimately convert to a sale,” Nierman said.
Before Rollick, Nierman worked at TrueCar, an online car retailing website, alongside Bernie Brenner, now Rollick CEO, and Chris Yeloushan, now VP of dealer solutions at Rollick. Nierman said it was during their time at TrueCar together, where they noticed the opportunity to bring the technology solutions they were already developing for cars to the larger recreation industry.
The business has since evolved quite a bit, but their focus remains the same: create a seamless customer journey and buying experience from pre-purchase to post-purchase. In 2025, Rollick has plans to leverage AI to enhance their current capabilities and remain a disruptive force in the industry.
Outdoor Recreation • Captain Experiences