Centerlined co-founders leveraged their collective 45 years of tech industry experience to build a technology procurement consultancy that simplifies the buying process for businesses. Providing data-driven solutions to strengthen strategic decision making, Centerlined aims to help companies cut down on research efforts and optimize business outcomes.
Jeff Becker and Tim Conti first crossed paths more than fifteen years ago through their work in the technology industry. Eventually, they decided they could combine their expertise to carry the torch forward and develop their own company. As firm believers in helping clients, the pair keeps their business plan simple: help as many customers as they possibly can. Using lessons learned from their previous company, the duo designed Centerlined for organic growth where the customer can drive.
Companies work with Centerlined to save time and money when making technology decisions. Buying technology for a company (like cloud infrastructure, AWS services, cybersecurity, or managed IT) is often complicated, expensive, and confusing. Centerlined handles that entire process so business owners don't have to do it themselves.
The firm audits a company’s current technology usage, researches and presents the best tech options, negotiates the best price and manages new vendors.
“The technology market is evolving so fast it's literally impossible for anyone to keep up,” Conti said. “The goal has always been to build processes and frameworks and give our customers tools to make better technology decisions.”
With the rapid movement within the technological industry, companies feel an immense pressure to keep up with the momentum. However, the threat of making the wrong call can damage a company’s ability to remain competitive. Centerlined helps customers have confidence in their decision making with the help of its data-driven tool.
“The risk of making the bad decision lingers with you for years,” Conti said. “It's hard to unwind that. There's just a lot at stake…everyone's asked to do more with less, and we give them the tools to really stay ahead of the curve.”
Conti and Becker have spent the last fifteen years perfecting their IT decision making tool. It aims to cut down on research time, condensing what could be months worth of digging into a simple prompt. Unlike other technological reports that aren’t company specific and out of date as soon as they go to print, Centerlined’s tool is constantly up to date and customizable to your company. With an ecosystem of vendors, this tech portal is home to a wide variety of technological information.
“[We are] entrenched with all these hundreds of vendors at any given moment going to different symposiums or whatnot to learn about what's going on and how things really fit together,” Becker said. “We take that information and then provide it back to the customer. They don't have time to do all this. They run their own business, but we can help them figure out how different technologies fit into their business use case, and then kind of help them down select what they might need to solve different problems.”
Launched just last year, Centerlined has already had success with clients. Whether helping modernize the call center in a Berkshire Hathaway company or running all global internet connectivity for Capco, Centerlined serves companies ever-changing tech needs.
Centerlined recently laid its roots at TeamWorking by TechNexus. Conti said TeamWorking has felt like more than just office space, but a network of likeminded individuals.
“[We like] the whole notion of the energy of TechNexus and having all these different tech companies almost like an incubator,” Conti said. “Everyone seems to be like an entrepreneur, or they're all starting something, or they're all striving to get somewhere. We're all in different businesses, but the energy is great, and we just love the flexibility of the space.”